Tuesday, 28 November 2017

22nd Convocation of the Post-Graduate Diploma in Management Program




IILM celebrated 22nd Convocation of the PGDM at its Lodhi Road Campus on 25th August 2017. 296 students from IILM Graduate School of Management, Greater Noida, IILM Institute for Business and Management, Gurgaon and IILM Institute for Higher Education, New Delhi were conferred their PG Diplomas in Management.
Mr. Bharat Kaushal, Managing Director, Hitachi India Private Limited was the Chief Guest on the occasion. Mr. Kaushal has the unique distinction of being the first Indian Managing Director of Hitachi. A distinguished business professional, Mr Kaushal has over 25 years of industry experience specializing in macroeconomic policy, government advisory, project finance, debt restructuring as well as in mergers and acquisitions. He is an alumnus of Columbia University where he pursued Masters in International Affairs and Northeastern University where he secured his Masters in Business Administration. He graduated from St Stephen's College, Delhi. 

Message from the Chief Guest, Mr. Bharat Kaushal, Managing Director, Hitachi India Private Limited

In his address, Mr. Kaushalcongratulated the young graduates and said that, “We could not have asked for a bigger blessing for the day than Ganesh Chaturthi. This is may be the most auspicious signal for you all. It is a privilege for me to be here on the day of Convocation of an academic institution. I think an academic institution is one of the highest points of recognition that one receives personally as a part of their own growth. My association with IILM was born in 1993. I have known it reaching many several pedestals and I think it is also important to thank for the important roles played by the younger generation of the Rai family. Anand and Aarti, thank you very much for your contribution.

I was in a flight about one and a half hours ago before I came here and I was thinking what to say to this smart lot of graduating people who are already very intelligent. And I said to myself that maybe I should not leave them with theory, but share something about what I have learnt in my own life’s journey. Some of the observations I have may be relevant for today and some of those may be used as you get on in life. 

The first thing that I want to share with you today is that you must always set a goalpost for yourself. This is a water ship moment. You have culminated whole lot of learning that has gone on until today and you embark on upon a sort of really big opportunity from your own businesses to envisioning new ideas, starting up your own ventures, to companies and institutions where you will find jobs and work and learn in every sphere. But leadership is an important goalpost and the only way to set that goalpost is to start taking ownership from the first day. You have to put your heart in where your mind is. Not every job is going to be intellectually fertile or stimulating. But it is important to take ownership of what you believe in. You will learn that not every position is about CEO’s job.

Leadership is the most important aspect of every job and so you have to pay attention to your work as though it is your own company. And finally, somewhere recognition for your sincerity will fall in place. The other thing that I want to say is about learning continuously. You must build on yourself constantly. I am standing in front of you. I am going through a reinvention myself. Even at 49 years of age, I put efforts to constantly learn and reinvent myself more and more. In the end, I will talk about social evolution. If we look at this whole evolution that we have been undergoing, it has always been a balance of continuity and change. But just this time, the word progressive disruption has made the whole thing change so much that we have altogether different perspectives about this is how education, skilling, work and everything else around us should be. You should always be ready to deal with the rapidly evolving environment. 

And like I have said, some of the things I have shared with you may be relevant today and some of them are those on which you can reflect upon and use them later in life. But the most important thing to remember in life is that things have their own way of finding a course to reach you. And everything doesn’t have to be planned. Of course, you have to be diligent and keep organising yourself for tomorrow. The opportunities are opening and it is nothing like before. I come from a humble background and I went to St. Stephen’s College thinking that I will join the Civil Services. But then things changed entirely and this is where I have landed up today. But definitely about my interest in India, and this is also what I say to my Japanese colleagues all the time, is that I am good person to be your team is because I am a very proud Indian.

I have come here to be a part of your celebration and to share with you that you need to believe in yourself and go ahead in life. God bless you!

Awards and Recognition

The Chief Guest, Mr. Bharat Kaushal and Mrs. Malvika Rai presented Gold and Silver Medals to the toppers from three Campuses. The winners of the Gold and Silver Medals respectively were Navneet Kaur and Lochan Surana from New Delhi Campus, Shubham Agarwal and Sagnik Das from Gurgaon Campus and Joseph Davis and Sajib Dhar from Greater Noida Campus.

Summer Internship (SIP) has always been an integral part of the Curriculum at IILM Top MBA College in Delhi. It has proved to be instrumental in enhancing the credentials of the students and also in fetching them a fulltime job. Mr. Bharat Kaushal extended the award to Pooja Falwariya from IILM Institute for Higher Education, New Delhi. She did Internship on Human Resources Practices (Talent Acquisition) at Marks & Spencer. Best SIP award from IILM Institute for Business and Management, Gurgaon was extended to Sagnik Das for Internship on Marketing Assessment of Bakery Fats Cargill India Private Limited. Best SIP award from IILM Graduate School of Management, Greater Noida went to Mansi Singh for Internship on Big Data Analysis at Benzara. 
IILM honoured six faculty members with the Excellence in Teaching Award. The faculty who won the award for teaching core modules are Prof. Rajkishan Nair (Greater Noida Campus), Prof. Ruchi Shah (Gurgaon Campus) and Prof. Rahul Mishra (Lodhi Road Campus). The faculty who won the award for teaching elective modules are Prof. Raju Majumdar (Greater Noida Campus), Prof. Pinky Goswami (Gurgaon Campus) and Prof. Devika Sharma (Lodhi Road Campus). The Award winners expressed their joy and gratitude to students as they mentioned that this day would not have been possible without a successful partnership with them. They also thanked the Management for providing them with a platform to exhibit their knowledge and skills and recognising their efforts.
IILM, one of the Top B School In India also nurtures the tradition of recognising its senior alumni every year. This year, Dr. Smitha Girija welcomed Mr. Anil V Vallecha, Senior Service Delivery – Financial Operations, American Express. Mr. Vallecha is IILM alumnus from the Class of 1998. Mrs. Malvika Rai, Chairperson, IILM, presented an award to him. Mr. Vallecha took pride in recollecting his memories at IILM and mentioned that “I have spent the two most eventful, exciting and action packed and professionally enriching years of my student life which forms the foundation of where we are going in future. You have a rock-solid launch pad and an establishment to take you further. Take risks with your careers, take risks with your capabilities, get out of your comfort zone and take on responsibilities which you think you will not be able to accomplish, believe me you will be surprised.”

Annual Report

Dr. Smitha Girija, Director PGDM course took the opportunity to highlight some of the major achievements of the Institute with the audience.

She mentioned that the Association of Management Development Institutes of South Asia (AMDISA) has awarded the prestigious SAQS Re-accreditation to Aicte approved college IILM for a period of 5 years and IILM’s Greater Noida Campus has been re-accredited by National Board of Accreditation (NBA). IILM is also a member of the United Nations Global Compact Initiative - "PRME", and has earned the coveted 'Champion business school' status. This year in July during the Global Forum in New York, PRME launched the India Chapter. 

IILM has set up a Centre for Excellence in Family Business which is an institutional member of Family Firm Institute, Chicago. The Centre aims atresearch and training, discussions through conferences and seminars which will help its family-business students, alumni and parents.IILM has also constituted an Entrepreneurship Development Centre with the primary aim of encouraging entrepreneurial mind-set among students. 

Another integral part of the PGDM curriculum is the Global Study Program. The students get the opportunityto learn at IILM’s partner schools in Germany, France, Spain and Canada for four weeks and acquire global exposure, which has proved to be of great value to the students. 

Message from the Directors PGDM

Prof. Smitha Girija, Director of IILM Institute for Higher Educationin her inspiring words said to the students,“The world you inherit poses great challenges and huge responsibilities. Change is inevitable, whether you want it or not. The institute through our curriculum has tried to promote individuality and innovative thinking. This would help you to be the architects of a new world.  Do remember you belong to a small group who are equipped to take such challenging role. This goes beyond having a job in a company or any other organization. This requires you to remain connected with the society. Embrace the challenges and get ahead of the change. We are all excited to watch you as you step into the real world and become creators of the future.”

Prof. Taruna Gautam, Director ofIILM Graduate School of Management, Greater Noidawished many happy returns to the students and said “Convocation is an opportunity to come together and take a resolve to move forward. As you proceed in your lives I hope you will continue to learn and reflect upon how you are changing even as you change the world around you. I am sure you will treasure all the efforts that others have put in to get you to where you are in your life now. Remember to thank those who supported you and return that by supporting others to achieve their best. This is not the end of your learning rather you are now going from a closed and protected classroom, to an open classroom. Keep the student mindset alive in you, so that you can scale greater heights in your profession. Your success is going to be your humility. You are the ones who will not only make your own destiny but have a say in the entire country’s destiny."

Prof. Siva Krishnan, Director of IILM Institute for Business and Management, Gurgaon in his congratulatory address to the students stated that “I am sure, this is one of the most important occasions in your life where you all are eagerly waiting to hold the graduation certificate in your hand to chart the destiny of your career. This is also a day where you can take immense pride, as it is a reflection of the passion, determination, and hard work that you have exhibited over a period of two years that has finally bore the fruits.  I have no doubt that the fruits of your labor are going to be really sweet in the coming days. At the same time, it is equally important to be conscious of the fact that the world is changing fast and technology getting obsolete even before it completes its product life cycle.  Adaptability and skill set requirements have become a major challenge due to this fast-changing scenario and will continue to pose further challenges in the coming years. This has put theonus on all of you to be a continuous learner. And today, it is just the beginning of that process and not an end. I strongly believe, the capacity to learn is a great gift, the ability to learn is certainly a skill, and the willingness to learn is undoubtedly a choice.  I am happy that at IILM, all of you have got this mix absolutely right.”

Message from the Deans PGDM

Prof. Joyeeta Chatterjee, Dean of IILM Institute for Higher Education in her congratulatory address to the graduates said, “A new chapter is about to begin.  A myriad of new challenges and options are on your horizons. There are two different paths you can take now after graduation - either you can aspire to build big things and move ahead in life very fast or decide to ride a very comfortable journey, bearing no risk. Most of you are taught to think big! Build rocket ships by being patient and persistent. And most importantly be around people who want to build rocket ships. That is how you will succeed. I urge you to be focused and serious while trying to achieve your goal. However, in this process don't make your life too serious. Make it a habit to be happy while you solve all your difficulties in life. This is only the beginning. You are now going from a closed and protected classroom, to an open classroom. Do keep coming to your Alma Mater and share your success stories with us. Congratulations once again.”

Prof. Raju Majumdar, Dean of IILM Graduate School of Management, GreaterNoida inspired the students by saying that, “As you roe on from here and now, here is what I want to share with you for tomorrow and ever after… do make your bed every day, for an eye for the detail and this small achievement in the beginning will surely motivate you to take up and complete bigger and bigger tasks throughout the day, and if in the end you have a bad day, you have a bed already made to sleep it off. Never give an excuse and do not take a shortcut. Please remember the road to success is almost always a difficult one, but it is this journey that creates winners and separates them from the rest. Remember your school poems? Robert Frost and his ageless lines 

Two roads diverged in a wood, and I ---
I took the one less traveled by,
And that has made all the difference.

When we meet again, I am sure you all will have lot of success stories to share. We will wait to hear from you always; do come back when you have time and help us grow.”

Prof. Vidhisha Vyas, Dean of IILM Institute for Business and Management, Gurgaon congratulated the young graduates and said “The world you inherit is beset with great challenges. Change is upon us – whether we want it or not. Yet – you have the greatest opportunity in generations: to be the architects and builders of a new world. You will not just be a cog in a big machine (as many of my generation were) but you will be a node in a vibrant network of engaged individuals. Your successes will be sweeter, and your disappointments will be easier to bear, if you have the love and support of family and friends. I end with this thought: Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.Wish you luck for your all future endeavours.”

The Convocation concluded with the National Anthem.


Monday, 16 October 2017

Teacher’s Day Celebrations at IILM

Teacher’s Day Celebrations at IILM


You Dream We Guide

Becoming a teacher requires strong conviction and utmost commitment. Teachers’ Day is celebratedto acknowledge the indispensable role of a teacher in guiding and preparing the students to not only chase their passion in the choicest field but also achieve their dreams by keeping their moral values and sense of social responsibility intact.

Dr. Radhakrishnan was born on 5th Sep 1888 and became the President of India in 1962. He was approached by a group of his students and friends with a request to allow them to celebrate his birthday. Dr. Radhakrishnan’s reply was “instead of celebrating my birthday separately, it would be my proud privilege if September 5 is observed as Teachers' day". This request showed Dr. Radhakrishnan’s love for the teaching profession. Whatever be the position he held whether as President or Vice President of India, he remained a teacher all his life. T The teaching profession always remained his first love. The highest award of the nation, The Bharat Ratna, was conferred on him in 1954 in recognition of his meritorious service to mankind.

The Cultural Club of IILM, one of Top Management college in Delhi-NCR celebrated this special day on Wednesday 5 September 2017 with utmost zeal. The students, who had been preparing for the grand event for more than a week, organised an appreciable show dedicated to their teachers. The students undertook a great effort in decorating the auditorium with intricate detailing and ensured that teachers are engaged and enjoy the event thoroughly. The event started with a melodious prayer followed by phenomenal dance performances, innovative music, and skit. The skit was the highlight of the event, there were giggles echoing all around the auditorium during the skit.

Amidst the extraordinary performances by students of IILM PGDM college, one of the Best B school of Delhi-NCR, there were innovative games like musical chair, tie-a-tie in 15 seconds challenge, drape-a-saree in 30 seconds challenge and Just a Moment (JAM) were conducted for the teachers by the students. The winners were gifted with yummy chocolates.

The efforts of the students were appreciated by all the teachers and we are thankful to our students for giving us beautiful memories to carry along until the next year.

Sunday, 15 October 2017

Looking Ahead for The Future - IILM PGDM Convocation

Looking Ahead for The Future - IILM PGDM Convocation

The convocation ceremony for the 2015-2017 PGDM batch was held on 25th August 2017, with much pomp and splendour at the Top B school in Delhi NCR IILM Lodhi Road Campus in Delhi. Amidst the scenic beauty and serenity, the batch reconnected with each other and came together to celebrate the collective sense of accomplishments. As a new faculty, it was initially difficult for me to connect to the students who are getting graduated as one may not know them. however, I was assigned the duty at the registration desk along with another amazing newly joined and this helped us to know each and every student on the Top MBA college in India IILM LR campus, to say ‘Hi” to and yes register of course. what a great way to connect!! The last day on campus. no tension to attend classes or to appear for the exam. the joy simply reflected in wearing beautiful n smart dresses and looking extraordinary. the hug and selfies. And much more. The atmosphere was one of celebration inter mingled by some firm disciplinary yet ‘sweet’ scolding’s from the faculty and staff with whom they have spent some good as well as ‘challenging’ times!

It was a time to reminisce and look back at the two gruelling, adventurous, and life-changing years spent together. The students received their ceremonial robes and graduation caps and proceeded for the formal function.  The convocation marked the end of their journey as students, and marked the beginning of their climb up the corporate ladder. The guest lecture by the Chief guest, Mr. Bharat Kaushal, helped the students to value the education they received in past 2 years. within and without the classrooms!

The rains were an unexpected guest but it could not dampen the spirit of the attendees. the guests, parents, and faculty had a hearty chit chat and the atmosphere was nothing less than that of a celebration! I saw the whole Rai family, watching like a warm parent, the students whom they nurtured… with joy, pride and best wishes for their great future! The highlight of any convocation is the tossing of the hats in the air and so it was with one of the Aicte approved colleges  IILM with faculty running to save themselves from the flying hats! All in all, it was a day of joy, celebration, promises to stay connected and do well for oneself, others and yes carrying the honour and pride of being an IILM alumni.

Be the change! Be an Entrepreneur

Be the change! Be an Entrepreneur

The entrepreneur always searches for a change, responds to it and exploits it as an opportunity” - Peter Ducker

As rightly said, the entrepreneurial qualities in any individual needs to be developed from the very initial stage. The Indian society is estimated to be 72% Entrepreneur-friendly, where entrepreneurship is preferred over many other services. There has also been a steady increase in the number of women entrepreneurs in the country today. Today some of the major corporations are being operated by women, positioned in higher authoritarian positions.

The biggest example of this can be given by stating the example of Mrs. Indra Nooyi, who is the CEO of PepsiCo. A graduate of Chennai University and PGDM (MBA) from IIM Calcutta, she’s the perfect example of entrepreneurial and leadership qualities intertwined into one. But the major difficulty lies in finding and formulating entrepreneurs in the Indian scenario. Studies have suggested that more than 51.9% of the Indian entrepreneurs do not have entrepreneurship running in their family, but have chosen to be an entrepreneur on their own wish. With the lack of institutions for entrepreneurial study in our country, the birth of entrepreneurs has been rather sluggish in India…

IILM is one such institution that has successfully taken up the task of generating real entrepreneurs in the Indian scenario. IILM offers 2 years full-time residential PGDM program to cater to the development of all aspects of a successful entrepreneur. With an AICTE approved college, it increases the importance and reliability of the program. The atmosphere has been designed in a way to provide a complete balance of education along with a peace of mind and quality learning to the students. The education imparted to the students is done with the primary motive to make them industry-ready once they leave the campus.

The full-time PGDM program from Top B school in India at IILM is designed in such a way so as to make the students familiar with all aspects of entrepreneurship. The students are provided with an Extensive Industry Exposure, primarily through the numerous national and international internship opportunities that are undertaken by them. At IILM, we seek to provide a holistic learning experience to the students, instead of just bookish knowledge. Hence, the students are encouraged to think out of the box and come up with new innovations. The focus has been on bringing the inherent qualities of the students to the brim.

IILM being amongst Top B School in Delhi-NCR aims at giving the students an outright corporate exposure. During the series, illustrious people from the world of business hold interactive sessions with the students, in order to make them aware of the opportunities and the challenges that they would face once they take their step into the world of entrepreneurship! At IILM we try to transform the students into entrepreneurs by the time they cross to the other side of the gate! Our students are also provided with a 100% placement assistance to help grab their dream job. With an impeccable 100% placement track-record since our inception, we have been successfully developing the entrepreneurial and leadership qualities of the students and place them where they are best-suited.

So, in order to resurface the entrepreneur in you, all that you have to do is walk in through the gates at IILM and we assure you that you will leave being a successful entrepreneur, possessing the perfect blend of leadership and innovative qualities!

Monday, 21 August 2017

Pursue International Career through globally recognized PGDM program

Pursue International Career through globally recognized PGDM program

A program which helps you to gain international exposure and accurate knowledge about international business practices which opens up a number of job opportunities at the international level.

The demand for a Management degree has been on a rise over the recent years. Management is a profitable career avenue in today’s world that not only ensures you a hike in salary but also brings pride and respect to you in an organization. Management is not a new term in the world of business. Many managers and leaders require quality managerial skills on all fronts. The success of businesses depends on managerial skills. The global level management program is thus a field of business leadership which concentrates on quality control and organization of resources so as to meet the objectives of the business from a global perspective. In order to find your dream job, you need to be one step ahead of others. For this purpose, it is important to get an international exposure along with the right knowledge and skills.

Management programs have been offered by a number of AICTE approved MBA colleges all over the nation. However, not all these programs expose you to the world of business at the international level. Management has achieved immense scope worldwide. This has opened up a number of new opportunities for aspiring managers to pursue a job overseas. An important advantage of working abroad is that you gain plenty of knowledge about the international world and the managerial and business practices followed there. It builds in you the confidence to face global challenges and efficiently handle responsibilities.

PGDM programs, which are equivalent to an MBA program, have been widely introduced by institutions to train aspiring managers to become global entrepreneurs of tomorrow. It is important for a student, aiming for a global level career, to wisely choose the right program from the right institution that would help him go ahead in his life. Quality education and expert skills are inevitable for a manager in order to ensure the success of an organization. In the Global level management program, students gain the skill set to embark on a borderless career. The two-year program, facilitated by the IILM delivers a unique blend of management and international concepts to effectively lead in the global business environment. PGDM from Top B school in India cover core business topics such as project management and business communications to ensure that budding managers can be navigated in any business environment.

Some more benefits

  • The PGDM program challenges you to grow and make connections through various networking opportunities throughout the program.
  • Students who are successful in the program possess strong analytical and numeracy skills, are highly organized with an ability to plan and prioritize, thrive under pressure and have the ability to meet deadlines.
  • Successful graduates develop strong interpersonal skills, are innovative problem solvers and decision makers, are comfortable working within a team environment and have a willingness to learn new things

Realizing the need for world-class programs in management, IILM has introduced comprehensive best PGDM program in Delhi-NCR It includes Harvard based case studies, Career Trek modules, and Field Modules  It provides the students a right corporate international exposure by organizing international study tours and offering global internships and placement assistance. World-class amenities and an experienced and expert faculty render it as one of the best PGDM colleges in Delhi-NCR.

Thus, we can say that PGDM is meant to bridge together the three interrelated aspects of global management above though concentrating on a function of the business. Master’s in management is designed for all undergraduates and young professionals who are seeking to venture into global management settings in future. The program is meant to shape up the career lives for many leaders and managers in the modern world of liberal businesses.

Conquer the World of Finance with a Good PGDM Program

Conquer the World of Finance with a Good PGDM Program

Banking and Finance are the most rising and promising industry all over the world that promise to provide you with ample of growth opportunities if you have a PGDM degree in hand.

The Banking and Finance sector has been growing phenomenally in the recent years. A recent study has revealed that the Indian Economy has been projected to become the third largest economy in the world by 2025. This means there is tremendous scope with lots of opportunities in this field to make a successful career. A good PGDM program with global curriculum and well-experienced faculties opens the door for a prosperous future ahead for the ones looking for a career in Finance. A developing economy is a major indication of a country's progress and, in order to make valuable contributions to it, there is a need for skilled professionals in this field. Here comes the role of a PGDM course from Top B School in India which provides the right quality of education for future managers.

Banking and Finance is a complicated and challenging industry. Although it offers a great scope for progress, it brings with it a number of risks as the entire industry deals with monetary transactions. Accurate knowledge about the world economy and the traits of banking and finance all over the world is mandatory for a professional to become successful in this field. PGDM programs focusing on the right training for the budding managers in this sector have started coming up all over the country. There are a couple of points which every student should keep in mind for a successful career in Finance Industry.

1. Academic Qualification

There is no shortcut to knowing the basics of any subject. The same applies for banking and finance as well. IILM offers regular interactions with industry experts through Conferences, Seminars, Workshops, Guest lectures and also provide industry knowledge by placing students for internships and final placements in well-reputed banks.


2. Are you prepared?

Having the knowledge is only one aspect that recruiters look for, but are you as the candidate offering yourself for the job prepared? As a candidate, it is your responsibility to do the homework on the bank you are applying to and to understand the requirements of that particular bank. IILM through its (CDC) Career Development Cell trains the students thoroughly in their placement sessions which include GD preparation, aptitude test practices, and dummy interview sessions. In a way, you need to show that you understand the recruiters' world and are ready to take your place in it.


3. Show your ability to think

Being part of the millennial generation, you have the potential to think outside the box. Highlight your ability to come up with new ideas and fresh perspectives to the recruiter. Remember that you will be able to come up with relevant new ideas only when you have a good understanding and knowledge of how the banking and finance sector works.


4. Teamwork

You cannot achieve everything by yourself. Remember to show that you are willing to work in teams and highlight relevant examples of your experience of working in teams. A recruit who is ready to share knowledge and work within a framework to complete his/her task is a great plus for any bank.


5. Motivation

Every recruiter is looking for motivated candidates. In the finance field, you are required to deliver in high-pressure situations. You need to show that the job is more than just the means of survival, that you are looking to exceed expectations and give more than that is required because you are passionate and motivated to reach the top of the ladder.


With a motive to train the budding managers to tackle all these challenges, many AICTE approved MBA colleges have introduced several management programs in this respect. IILM provides comprehensive specializations in Banking and Financial services, imparting the best possible industry-standard education to students. The program also includes international study tours which help the students acquire an international exposure and grasp the knowledge of practices followed internationally. Students can implement this acquired knowledge in the future for their prosperity. The institution also provides international internships and placement assistance thus making it the best MBA College in Delhi-NCR.

At last, we can conclude by saying that, all leading banks, as well as financial institutions all over the world, recruit managers and promising entrepreneurs with specialization in this field. There is a constant demand for professionals who would contribute to the development of the country through their expert knowledge and skills. Thus, a PGDM degree helps you build a promising career in one of the most flourishing industries in the world.

Monday, 7 August 2017

How PGDM in Marketing helps in making Careers Successful

How PGDM in Marketing helps in making Careers Successful

Marketing is an interesting and creative career and Post Graduate Diploma in Management with specialization in Marketing is an ideal course for the aspirants willing to enter this industry.


Remember your favourite TV ads or popular video? Do you remember the punch lines or tag lines used? Success of such ads or videos might depend on a single tag line or a basic punch line, but, much work goes into designing these ads, and much of it is done by marketing professionals. Marketing has been a most popular specialization in PGDM course for most of the students as it has many wide career prospects attached to it. Because every company needs to do marketing at some or the other level for making it aware to the public and for building itself as a brand. While anyone with the right abilities can become a marketing professional but those who earn PGDM (Post Graduate Diploma in Management) with specialization in marketing see higher paydays, better tasks, and more global opportunities.

A PGDM course is a master's level education program, designed specifically for company management. In these sessions, learners understand concepts of control and company. The Harvard case studies, lectures by experienced professors and industry experts help them in understanding the basic concepts of marketing and branding. They apply what they understand by planning regular tasks, and spend some time exploring financial models and planning research that helps them understand why companies are successful or fall short. Marketing is a popular expertise in PGDM because of the advantages it gives learners when they finally complete the program from a reputed private institution.

One of the Top b-school in Delhi-NCR is IILM. This is the ultimate choice for applicants with exceptional interaction abilities and ability to study the industry styles, opponents, and items. One should have a good convincing power to sell its products to the customers. Usually, promotion and sales field are associated with each other in companies. Students mix marketing and sales but, it's altogether different thing. And the skills that are required may be somewhat similar but the task is totally different from one another.  This program is designed for improving the professional and authority control techniques within the applicants. Later on, these applicants become supervisors who are qualified enough to target customer styles, industry techniques, exploring the industry and product control in many different sectors.

Market styles regionally and worldwide may vary based on the type of audience resolved. Nowadays, Digital marketing is in the boom and every company may it be big or small is striving to market its product or services digitally. IILM provides electives of Digital marketing also.  PGDM in Marketing includes Brand management, Sales and distribution management, customer relationship management, luxury management and much more. PGDM from Top b school in India provides with the important tools in segregating industry viewers and creating promotion techniques according to their choice. Advertising provides with the control of cost management, exploring and working with advertising. A step further is an Entertaining promotion that provides in creating promotion software applications. Through this added feature, you can industry items on the Internet.

At last, we can say that Marketing is home to some of the more interesting new styles in the company. If a student wants to be a part of this exciting industry, a PGDM in Marketing is often required, since educational institutions offer training about the new techniques before companies do. The PGDM Colleges in Delhi-NCR like IILM focus on incorporating the latest knowledge about the newest trends in the field of marketing and this helps the students to be ahead of others while applying for a job.